Principles of Marketing

Marketing Syllabus 2015

Week of August 10- 14, 2015

Monday
Welcome to Cambridge!

Tuesday
Student Intro Activity

Wednesday
Syllabus & Class Expectations

Thursday
Time Management and Goal Setting
Goal setting worksheet – student
7 Steps for Goal Setting

Friday
Essential Question (EQ): Why is Goal Setting important?
Goal setting worksheet – student
7 Steps for Goal Setting

 

Week of August 17-21, 2015

Monday –
Essential Question (EQ): Why is Goal Setting important?
Goal setting worksheet – student
7 Steps for Goal Setting

Tuesday
(EQ): Why is Goal Setting important?
Goal setting worksheet – student
7 Steps for Goal Setting– 

Wednesday
EQ – Why are logos important?
Ipad – logo activity

Thursday
EQ – Why are logos important?
Logo activity

Friday
EQ – Why are logos important?
SLO – test
Student Learning Objective

 

 Week of August 24-28, 2015

Monday –
EQ: Why is DECA an important part of the Marketing Program?
CTSO – Presentations
Career and Technical Student Organizations

Tuesday
EQ: Why are employability skills so important?
first impressions PPT
Frist Impression Student notes

Wednesday
EQ: Why are employability skills so important?
first impressions PPT
Frist Impression Student notes

Thursday
EQ: Why are employability skills so important?
Career Exploration – assignment
Careers in Marketing Project

Friday
EQ: Why are employability skills so important?
Career Exploration – assignment
Careers in Marketing Project

 

Week of August 31 – September 4, 2015

Monday
Why are employability Skills so important?
Complete Career Exploration assignment
Careers in Marketing Project

Tuesday
EQ:
Why are employability Skills so important?
Complete Career Exploration assignment
Careers in Marketing Project

Wednesday
EQ:
Why are employability skills so important?
The Perfect Elevator Speech
the art of pitchcraft – crafting an elevator pitch assignment
Preparing Your Elevator Speech

 

Thursday
EQ:
Why are employability skills so important?
The Perfect Elevator Speech
the art of pitchcraft – crafting an elevator pitch assignment
Preparing Your Elevator Speech
The 30 Second Elevator Speech

Friday
EQ:
Why are employability skills so important?
The Perfect Elevator Speech
the art of pitchcraft – crafting an elevator pitch assignment
Preparing Your Elevator Speech
The 30 Second Elevator Speech

 

 

Week of September 7 – 11, 2015

Monday – Labor Day no school
EQ:

Tuesday
EQ:
How is Marketing and the Economy intertwined?
Chapter 1 marketing terminology

Wednesday
EQ:
How is Marketing and the Economy intertwined?
Chapter 1 marketing terminology

Thursday
EQ:
How is Marketing and the Economy intertwined?
Marketing Guided – Whats it all about
MP_1 Marketing What’s It All About 

Friday
EQ:
How is Marketing and the Economy intertwined?
Complete Student Vocabulary Book – Turn in
Shark Tank

 

Week of September 14- 18, 2015

Monday
EQ:
How is Marketing and the Economy intertwined?
Elevator Pitch

Tuesday
EQ:
How is Marketing and the Economy intertwined?
Introduction activity
Elevator Pitch


Wednesday
EQ:
How is Marketing and the Economy intertwined?
Functions of Marketing
Getting to Know MARKETING mix
Functions of Marketing Poster Project
MP_1 Marketing is All Around Us

Thursday
EQ:
How is Marketing and the Economy intertwined?
Function of Marketing
Getting to Know MARKETING mix
Functions of Marketing Poster Project
MP_1 Marketing is All Around Us

Friday
EQ:
How is Marketing and the Economy intertwined?
Functions of Marketing – project

 

Week of September 21- 25, 2015

Monday
EQ:
Why is having a practical understanding of economics useful in business?
Student notes
MP_2 Economic Benefits of Marketing Powerpoint
MP_2 Economic Systems Powerpoint

Tuesday
EQ: 
Why is having a practical understanding of economics useful in business?
Student notes
MP_2 Economic Benefits of Marketing Powerpoint
MP_2 Economic Systems Powerpoint

 Wednesday
EQ:
Why is having a practical understanding of economics useful in business?
Student notes
MP_1 Marketing Functions
Functions of Marketing Poster Project
 

Thursday
EQ:
Why is having a practical understanding of economics useful in business?
Seven Functions of Marketing project
MP_1 Marketing Functions
Functions of Marketing Poster Project
 

Friday
EQ:
Why is having a practical understanding of economics useful in business?
Seven Functions of Marketing project
MP_1 Marketing Functions
Functions of Marketing Poster Project

 

Week of September 28 –  October 2, 2015

Monday
EQ:
Why is having a practical understanding of economics useful in business?
Present Marketing Functions
Quiz – Review

Tuesday
EQ:
Why is having a practical understanding of economics useful in business?
Quiz – Vocab
MP_2 Economic Systems Note Taking Guide Activity to go with ppt.
MP_2 Economic Systems Powerpoint

Wednesday
EQ:
Why is having a practical understanding of economics useful in business?
Student Notes

Thursday
EQ:
Why is having a practical understanding of economics useful in business?
Unit 1 & 2 Review
Study Guide Chapters 1 & 2

Friday
EQ:
Why is having a practical understanding of economics useful in business?
Unit 1 & 2 Review
Study Guide Chapters 1 & 2

 

Week of  October 5 – 9, 2015

Monday
EQ:
Why is being able to analyze a target market important?
Complete Study Guide
Review for Unit 1 & 2 test

Tuesday
EQ:
Why is being able to analyze a target market important?
Test Review

Wednesday
EQ:
Why is being able to analyze a target market important?
Unit 1 & 2 Test

Thursday
EQ:
Why is being able to analyze a target market important?
Student Notes
Segmentation PPT
all about the generations-Student format

Friday
EQ: 
Why is being able to analyze a target market important?
No School for Students

 

Week of October 12 – 16, 2015

Monday
EQ:
Why is being able to analyze a target market important?
No School

Tuesday
EQ:
Why is being able to analyze a target market important?
Student Notes
Segmentation PPT
all about the generations-Student format

Wednesday
EQ:
Why is being able to analyze a target market important?
PSAT – 1/2 Day for Students

Thursday
EQ:
Why is being able to analyze a target market important?
Segmentation PPT
all about the generations-Student format

Friday
EQ:
Why is being able to analyze a target market important?
Segmentation PPT
all about the generations-Student format

 

Week of October 19 – 23, 2015

Monday
EQ:
Why is being able to analyze a target market important?
Present Generations assignment

Tuesday
EQ:
Why is being able to analyze a target market important?
Present Generations assignment

Wednesday
EQ:
Why is being able to analyze a target market important?
Current Event and SAT Word

Thursday
EQ:
Why is being able to analyze a target market important?
Current Event Discussion

Friday
EQ:
Why is being able to analyze a target market important?
Shark Tank

 

Week of October 26 – 30, 2015

Monday
EQ:
Why is being able to analyze a target market important?
AD Age – Video – Industry News

Tuesday
EQ:
Why is being able to analyze a target market important?
Introduce Gum Segmentation project – gum segmentation project

Wednesday
EQ:
Why is being able to analyze a target market important?
Introduce Gum Segmentation project – gum segmentation project

Thursday
EQ:
Why is being able to analyze a target market important?
Introduce Gum Segmentation project – gum segmentation project

Friday
EQ:
Why is being able to analyze a target market important?
Introduce Gum Segmentation project – gum segmentation project

 

Week of November 2 – 6, 2015

Monday
EQ:
Why is being able to analyze a target market important?
Present Gum Segmentation Project

Tuesday
EQ:
Why is being able to analyze a target market important?
Present Gum Segmentation Project

Wednesday
EQ:
How has Social Media impacted the Marketing world?
The Social Network

EQ: How has Social Media impacted the Marketing world?
The Social Network

Friday
EQ:
How has Social Media impacted the Marketing world?
Guest Speaker – Rick Fossum

 

Week of November 9 – 13, 2015

Monday
EQ:
How has Social Media impacted the Marketing world?
One page reflection – The Social Network
Questions for Discussion – Social Network

Tuesday
EQ:
How has Social Media impacted the Marketing world?
Social Media – Introduction
social media marketing project-

Wednesday
EQ:
How has Social Media impacted the Marketing world?
Social Media – project
social media marketing project-

Thursday
EQ:
How has Social Media impacted the Marketing world?
Social Media – project
social media marketing project-

Friday
EQ:
How has Social Media impacted the Marketing world?
Complete Social Media Project
Present – Social Media Marketing Project

 

Week of November 16 – 20, 2015

Monday
EQ:
How has Social Media impacted the Marketing world?
Present Social media project

Tuesday
EQ:
How has Social Media impacted the Marketing world?
Introduce – Digital Portfolios

Wednesday
EQ:
How has Social Media impacted the Marketing world?
Introduce Digital Portfolios

Thursday
EQ:
How has Social Media impacted the Marketing world?
Digital Portfolios

Friday
EQ:
How has Social Media impacted the Marketing world?
AD Age – and Shark Tank

 

Week of November 23 – 27, 2015

Thanksgiving Break – no school

 

Week of November 30 – December 4, 2015

Monday
EQ:
What are the basics of Marketing and how are they applied to different countries?

Tuesday
EQ: 
What are the basics of Marketing and how are they applied to different countries?
World Economies Project

Wednesday
EQ:
What are the basics of Marketing and how are they applied to different countries?
World Economies Project

Thursday
EQ:
What are the basics of Marketing and how are they applied to different countries?
World Economies Project

Friday
EQ:
What are the basics of Marketing and how are they applied to different countries?
World Economies Project
project due – practice presentation

 

Week of December 7 – 11, 2015

Monday
EQ:
What are the basics of Marketing and how are they applied to different countries?
Present project

Tuesday
EQ:
What are the basics of Marketing and how are they applied to different countries?
Present project

Wednesday
EQ:
What are the latest trends in Marketing?
Debates

Thursday
EQ: 
What are the latest trends in Marketing?
Final Exam Study Guide
Fall Final Study Guide


http://www.marketingessentials.glencoe.com/

Friday
EQ: 
What are the latest trends in Marketing?
Final Exam Study Guide
Fall Final Study Guide


http://www.marketingessentials.glencoe.com/

 

Week of December 14 – 18, 2015

Monday
EQ:
What are the best Study Habits?
Final Exam – review

Tuesday
EQ: 
What are the best Study habits?
Final Exam – review

Wednesday, Thursday, Friday
Final Exams

 

 

 

December 19, 2015 – January 6, 2016

Winter Holiday Break 

 

 

 

 

2nd Semester January 2016

Week of January 6-8, 2016

 

Wednesday
EQ: 
How do customer behaviors and the economic environment in which they function relate?
Business Structures – Vocab
Business Terms Vocab – Student
Business Terminology Project

Thursday
EQ: 
How do customer behaviors and the economic environment in which they function relate?
Business Structures – Vocab
Business Terms Vocab – Student
Business Terminology Project

Friday
EQ:
How do customer behaviors and the economic environment in which they function relate?
Business Structures – Quiz

 

Week of January 11- 15, 2016

Monday
EQ:
no school – MLK Day

Tuesday
EQ:
What does it take for a business to be around for over 100 years?
Business Law Research project
business-law-research-project

Wednesday
EQ: 
What does it take for a business to be around for over 100 years?
Business Law Research project
business-law-research-project

Thursday
EQ: 
What does it take for a business to be around for over 100 years?
Business Law Research project
business-law-research-project

Friday
EQ:
What does it take for a business to be around for over 100 years?
Business Law Research project – present to class
business-law-research-project

 

Week of January 18 – 22, 2016

Monday
EQ:
How do customer behaviors and the economic environment in which they function relate?
Business Leader – Biographies
BE_2_UP Business Leader Presentation RW

Tuesday
EQ:
How do customer behaviors and the economic environment in which they function relate?
Business Leader – Biographies
BE_2_UP Business Leader Presentation RW

Wednesday
EQ: 
How do customer behaviors and the economic environment in which they function relate?
Business Leader – Biographies
BE_2_UP Business Leader Presentation RW

Thursday
EQ: 
How do customer behaviors and the economic environment in which they function relate?
Business Unit – Study Guide
Business Unit – Study Guide
Business PPT

Friday
EQ: 
How do customer behaviors and the economic environment in which they function relate?
Business Unit Test

 

Week of January 25 – 29, 2016

Monday
EQ:
How does understanding the competition give you the advantage in marketing?
Super Bowl Commercial – review and discussion

Tuesday
EQ: How does understanding the competition give you the advantage in marketing
?
Business Leader – Biographies and lawsuit presentations
BE_2_UP Business Leader Presentation RW

Wednesday
EQ: How does understanding the competition give you the advantage in marketing
?
Business Leader – Biographies and Lawsuit presentations
BE_2_UP Business Leader Presentation RW

Thursday
EQ: How does understanding the competition give you the advantage in marketing
?
Branding – Terms
Chapter 31 Vocabulary terms – students

Friday
EQ: How does understanding the competition give you the advantage in marketing
?
Branding – Terms
Chapter 31 Vocabulary terms – students

 

Week of February 9- 13, 2015

Monday
EQ:
How does understanding the competition give you the advantage in marketing?
Branding Notes
Starbucks PPT
Starbucks Guided Notes

Tuesday
EQ: How does understanding the competition give you the advantage in marketing
?
Branding Notes
Starbucks PPT
Starbucks Guided Notes

Wednesday
EQ: How does understanding the competition give you the advantage in marketing
?
Invention project – Introduction

Thursday
EQ: How does understanding the competition give you the advantage in marketing
?
Invention project
Shark Tank invention PROJECT

Friday
EQ: How does understanding the competition give you the advantage in marketing
?
Invention project
Shark Tank invention PROJECT

 

Week of February 16- 20, 2015

Monday – No school – Holiday
EQ:

Tuesday – No school – Snow Day
EQ:

Wednesday
EQ: How does understanding the competition give you the advantage in marketing
?
Invention project –
Shark Tank invention PROJECT

Thursday
EQ: How does understanding the competition give you the advantage in marketing
?
Invention project –
Shark Tank invention PROJECT

Friday
EQ:  No School – Snow Day

 

Week of February 23- 27, 2015

Monday
EQ:  How important is the Trade Mark of a company? and what does the TM say about a company?
Invention project –
Shark Tank invention PROJECT

Tuesday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
Invention – presentations

Wednesday
EQ: No School – Snow Day

Thursday
EQ: No School – Snow Day

Friday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
Invention project – Presentations
Shark Tank invention PROJECT

 

Week of March 2 – 6, 2015

Monday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
Invention project – Presentations
Shark Tank invention PROJECT

Tuesday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
Invention – presentations

Wednesday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
Brand Debates

Thursday
EQ:  How important is the Trade Mark of a company? and what does the TM say about a company?
 Brand Debates

Friday
EQ:  How important is the Trade Mark of a company? and what does the TM say about a company?
Documentary – “Apple The Brand”

 

Week of March 9 – 13, 2015

Monday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
Documentary – “Apple The Brand”

Tuesday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
Documentary – “Apple The Brand”

Wednesday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
Documentary – Home Depot

Thursday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?
 Documentary – Home Depot

Friday
EQ: How important is the Trade Mark of a company? and what does the TM say about a company?

 

 

Week of April 13 – 17, 2015

Monday
EQ: How do companies insure their products travel safely and swiftly to the final user?
Distribution Intro

Tuesday
EQ: How do companies insure their products travel safely and swiftly to the final user?
Video on Supply Chain

Wednesday
EQ: How do companies insure their products travel safely and swiftly to the final user?
Distribution – Vocabulary and Questions page 459

 Thursday
EQ: How do companies insure their products travel safely and swiftly to the final user?
PPT and Notes
Distribution Studnet note guide
channels of distribution1


Friday
EQ: How do companies insure their products travel safely and swiftly to the final user?
PPT and Notes
Distribution Studnet note guide
channels of distribution1

 

 

 

Week of May 11- 15, 2015

Monday
EQ: How do companies insure their products travel safely and swiftly to the final user?
International Marketing – Assignment

Tuesday
EQ: How do companies insure their products travel safely and swiftly to the final user?
International Marketing – Assignment

Wednesday
EQ: Final Exam Prep
Final Exam 2015 – Study Guide

Thursday
EQ: Final Exam Prep
Final Exam 2015 – Study Guide

Friday
EQ: Finla Exam Prep
Final Exam 2015 – Study Guide

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

 

 

 

 

 

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